Biocare Pet’s Solutions
An optimised content-and-ads system that lifted cat-litter sales by 80%.
Overview
Biocare wanted more than posts — they wanted sales. I managed the full social presence and daily posting, produced short-form video and reels, and continuously optimised Meta Ads targeting based on performance data.
Cat-litter sales lift
Posting cadence
+ TikTok clips
What I did
- Managed the full social media presence and daily posting schedule.
- Created short-form videos, reels and TikTok clips for product promotions.
- Designed campaign graphics for product launches and offers.
- Managed Meta Ads and analysed performance to optimise targeting.
Result: Increased the sales of cat litter by 80%.
Project details
- Role: Digital Media Manager · Ad Strategist · Content Creator
- Platforms: Instagram, Facebook, TikTok
- Category: Performance Marketing
- Meta Ads
- Reels
- Performance Analysis
- Creative Design
How it came together
Problem
Good products but flat sales on key SKUs and an inconsistent social presence that wasn’t converting attention into purchases.
Research & Planning
I audited the content and audience, identified the highest-margin products to push, and built a daily plan pairing organic reach with paid campaigns.
Execution
Daily reels showcased products in real use, launch graphics created urgency, and Meta Ads were tuned continuously against performance data.
Result
The cat-litter line saw an 80% increase in sales, with a stronger, more consistent brand presence.
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