Satay Haji Ibrahim
A food-first campaign that grew page reach 120% and put people in seats.
Overview
For this beloved Brunei food brand I planned a full campaign calendar, shot appetising food content, and ran ads targeting local food lovers — translating online reach into real in-store engagement.
Page reach growth
Engagement up
Ad targeting
What I did
- Planned and executed the food campaign calendar and visuals.
- Designed engaging food photography posts and videos.
- Managed ads targeting local Brunei food lovers.
- Produced short promotional videos showcasing brand story and menu.
Result: Increased page reach by 120% and boosted in-store engagement.
Project details
- Role: Digital Marketing · Ad Strategist · Content Creator
- Platforms: Instagram, TikTok
- Category: Digital Marketing
- Content Strategy
- Food Photography
- Meta Ads
- Video
How it came together
Problem
A well-loved local brand with limited digital reach and no consistent content system to attract new diners.
Research & Planning
I mapped a monthly calendar around menu highlights and brand story, and defined a local Brunei food-lover audience.
Execution
Appetising food photography and short videos anchored the organic content, while targeted local ads amplified the best posts.
Result
Page reach grew 120% and translated into measurably higher in-store engagement.
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